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编者按:三农是国家经济大盘的基石,国民经济之命脉。2013-2014年,国内经济增速持续放缓传统媒体的广告收入普遍出现了增长乏力的现象,电视媒体作为主流媒体,虽然所受冲击较小,但是各家电视台还是普遍感受到了严冬中的丝丝寒意。近年来,随着企业营销下沉的大趋势,三四级市场的竞争越来越激烈,想赢得三四级市场必须要有好的策略和好的发声平台。CCTV-农业频道作为对农传播的国家级电视媒体,连接城乡经济大动脉,多年来一直以“沟通城乡服务三农”为己任,服务9亿农民。在坚守“领跑中国三四级市场”营销定位的基础上,借力活
Editor’s Note: Three rural is the cornerstone of the national economic market, the lifeline of the national economy. In 2013-2014, the growth rate of domestic economy continued to slow down. The advertising revenue of traditional media generally showed the phenomenon of sluggish growth. As the mainstream media, the television media, despite its small impact, generally felt the harsh winter wire Silk chill. In recent years, with the downward trend of corporate marketing, the competition in 34 markets is more and more fierce. If you want to win the 34 markets, you must have a good strategy and sound platform. CCTV-Agricultural Channel, as a national television medium for agricultural communication, connects the urban and rural economic aorties and has been serving 900 million peasants over the years with its mission of “providing urban and rural services to agriculture, rural areas and farmers”. On the basis of sticking to the marketing positioning of “Leading China 34 markets”, we leveraging our strength