经济学家张鑫最近撰文指出，随着经济全球化的发展，品牌竞争作为国际经济竞争的焦点，将成为在全球范围内争夺品牌领导权的竞争。一个国家拥有多少著名品牌已成为这个国家是否繁荣的一个重要标志。对企业来说，品牌就是利润，特别是在知识经济时代，品牌等无形资产在经济发展 Zhang Xin, an economist, recently wrote that with the development of economic globalization, brand competition as the focus of international economic competition will become a global competition for brand leadership. How many famous brands a country has has become an important symbol of the country’s prosperity. For enterprises, brand is profit, especially in the era of knowledge economy, intangible assets such as brands in economic development