一、战略定位的风险评价企业战略是规范和指导企业整体行为的总纲。所谓战略风险,就是指企业战略与实际状况相脱节,从而导致企业发展方向出现偏误的风险。战略风险的产生和战略定位有着直接的联系,定位不当或者定位失误,都会埋下战略风险的隐患。现实中这样的例子并不少见,例如 First, the risk assessment of strategic positioning Business strategy is to regulate and guide the overall behavior of the overall program. The so-called strategic risk, refers to the business strategy and the actual situation out of phase, resulting in the risk of business development bias. The emergence of strategic risk and strategic positioning has a direct link, improper positioning or positioning errors, will lay the hidden dangers of strategic risk. In reality, such examples are not uncommon, for example