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随着互联网技术的发展,电子商务也随之快速发展起来。人们对生活质量的要求也越来越高,从而加大了对艺术品的需求。随着电子商务的发展,线上艺术品拍卖也随着流行。由于电子商务开放性、高效性,使线上拍卖的范围大大的扩大,同时能够接触到更多的受众,使交易的成功率极大的提高了。但是线上艺术品拍卖依然存在很多的问题,并阻碍着线上拍卖的发展。本文描述了线上拍卖的概念和特征,分析了目前线上艺术品拍卖的现状以及存在的问题,提出了解决的方案,最后阐述了线上艺术品拍卖的发展趋势。
With the development of Internet technology, e-commerce has also developed rapidly. People are also demanding higher and higher quality of life, thus increasing the demand for works of art. With the development of e-commerce, online art auction is also popular. Due to the openness and high efficiency of e-commerce, the scope of online auctions has been greatly expanded and at the same time more and more audiences have been exposed, which has greatly enhanced the success rate of transactions. However, the online art auction still has many problems and hinders the development of online auctions. This article describes the concept and characteristics of online auctions, analyzes the current status quo and existing problems of online artwork auctions, puts forward solutions, and finally expounds the development trend of online artwork auctions.