“厚报”时代的到来使读者的阅读方式也转变为速读状态。但即使是在“信息爆炸”时代,读者需要的也不是信息洪水的围困,而是能够迅速有效的接收到有用的信息。因而,能否对繁杂的信息加以“交通疏导”,唤起读者第一时间的购买阅读欲望,是一家报纸能否在报业竞争中制胜的关键因素 The coming of the era of “Hou Bao” has also changed the reader’s reading mode into speed reading status. But even in the “information explosion” era, readers do not need information flood siege, but can quickly and effectively receive useful information. Therefore, the ability to “misconduct” the complicated information and arouse readers’ desire to purchase and read the first time are the key factors that a newspaper can win in the newspaper competition