论文部分内容阅读
企业非经自己努力所得的产品创新,就不是真正的创新。创新是社会前进的动力,大到互联网、iphone这样的革命性创新,小到产品细节的改进,都在让消费者的生活变得更加充满想象力。对于企业来说,产品的有效创新,意味着新的市场机会,甚至可能改变一个企业的未来。日本狮王株式会社,始创于1891年,有120多年的历史,是日本百年日化品牌和最大的日用消费品公司之一。这家企业当年对小小的牙刷刷毛进行改良(将粗糙的刷毛,改进成
Enterprises without their own efforts resulting product innovation, it is not true innovation. Innovation is the driving force for social progress. From the Internet to the revolutionary innovations such as the iphone, as small as product detail improvements, consumers are becoming more imaginative in their lives. For businesses, effective product innovation means new market opportunities and may even change the future of a business. Japan Lion King Co., Ltd., founded in 1891, has more than 120 years of history, Japan's century brand and the largest daily consumer goods companies. This business was a little toothbrush bristles to improve (the rough bristles, improved into