舆论引导与可读性缺一不可 舆论,即公众意见的总和。舆论的形成,一是来源于群众的自发,二是来源于有目的引导。党的新闻事业;是党、政府和人民的喉舌。党的新闻工作性质和舆论形成的规律,决定我们的新闻媒体必须正确地反映社会舆论和引导社会舆论,其中包括政治、思想、生活等方面引导。而可读性,指的是报纸从内容到形式都要为广大读者所喜闻乐见。可读性,是舆论引导的手段,通过增强可读性,达到增强舆论引导的效果。由此看来,舆论引导与可读 Public opinion guidance and readability are indispensable public opinion, that is, the sum of public opinion. The formation of public opinion, one comes from the spontaneous masses, and the second is from purposeful guidance. Party journalism; is the mouthpiece of the party, government and people. The nature of the party’s news work and the formation of public opinion determine that our news media must correctly reflect the social consensus and guide public opinion, including politics, ideology, and life. The readability, refers to the newspaper from the content to the form must be loved by the majority of readers. Readability is the means by which public opinion leads, and by enhancing readability, the effect of enhancing the guidance of public opinion can be achieved. Seen in this light, the media guide and readable