在现代经济信息社会里,市场竞争软性化趋势不断增强,谁拥有软性优势,谁就会在竞争中赢得主动,成为强者。分析国外知名企业铸就软性优势取胜市场之道,旨在启发国内广大企业家在日趋激烈的市场竞争中,能够软硬并举,称霸市场。运用专利战略抢市场国外知名企业都有完整的专利战略:为抢占未来市场的储备专利,保护企业独占市场有利地位的外围防卫专利;应用和准备应用的 In the modern economic information society, the trend of softening the market competition is constantly increasing. Whoever has the advantage of softness will win the initiative and become the strong in the competition. Analysis of well-known foreign companies cast soft advantage of the market to win the road, designed to inspire the majority of domestic entrepreneurs in the increasingly fierce market competition, both soft and hard to dominate the market. The use of patent strategy to grab the market well-known foreign companies have a complete patent strategy: To seize the future market reserves of patents to protect the company's exclusive position in the market of peripheral security patents; application and preparation for the application