新理念包装(连续摘登·之五)——第五章·日本包装设计及其理念简析

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·充斥着拼搏与竞争意识而崛起的设计·地处地球最东隅、领土窄小而认为是太阳升起的地方的日本,天赋的不足却唤起他们自强不息的拼搏精神,面积小而压强大的物理原理却成为他们的民族心理与精神气质。日本在1868年明治维新后,经过坚韧的奋斗,走上了富国强兵之路,摆脱了沦为西方强国殖民统治的命运,军事与经济实力日益扩张,直逼西方列强。但由于日本国土局限、国内资源贫乏、国内市场通仄,资本主义的本性就是掠夺,导致他们在本世纪上半叶发动了二次以侵略与掠夺为目的世界大战。大战失败后,迫使日本从军事转向经济,这种潜伏的内质,使其扩张与侵略的野心转而为拚搏与 · Design full of fighting and competition consciousness · Japan is located in the easternmost corner of the earth with narrow territory and is regarded as the place where the sun rises. The lack of natural talent has evoke their fighting spirit of small scale and pressure. Physical principles have become their national psychology and spiritual temperament. After the Meiji Restoration in 1868, Japan, after a tough struggle, embarked on the path of becoming a rich and nation and a strong soldier and getting rid of the fate of becoming a colonial rule by the powers of the West. Japan’s military and economic power are expanding day by day, counter to the Western powers. However, due to the limitations of Japan’s territory, the lack of domestic resources and the domestic market, the capitalist nature is a predation, leading them to launch the second world war with aggression and plunder in the first half of this century. After the war’s failure, Japan forced Japan to shift its military power to the economy. This lurking endogenity turned its ambition of expansion and aggression into a struggle
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