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总编室是广播电视媒体中一个重要的业务职能部门,是业务中枢,一般都担负有整体宣传调控,制定阶段性报道计划,组织、落实、协调重大宣传任务,发布宣传动态,组织监播、监视、评播、评审等职能任务。近些年,总编室组织的收视率调查和对节目的评优,评奖以及编发“业内通讯”发行刊物等项工作,也为广电宣传信息的反馈增添了更多、更有效的渠道。可以说,总编室工作既能体现广电宣传的前端功能,又是大众传播效果的回收站,从而体现一种终端效应。但是在广电作为产业被一步步推向市场的时候,总编室工作的职能出现了某种改变,主要体现在前端及中枢功能被削弱,总编室的工作呈现出被动置后的某种
The chief editor’s office is an important business function unit in the radio and television media. It is the business center, and generally undertakes overall publicity and regulation, formulates periodic reports and plans, organizes and implements major publicity tasks, announces the publicity, organizes broadcasts, Surveillance, comment broadcast, review and other functional tasks. In recent years, the editor-in-chief of the ratings survey and program reviews, awards and compilation of “Industry News” publications and other work, but also for the feedback of radio and television advertising to add more and more effective channels. It can be said that the editor-in-chief can not only reflect the front-end functions of radio and television publicity, but also the recycling station for the mass media to reflect a terminal effect. However, when the broadcasting and television industry was gradually introduced into the market, the functions of the editor-in-chief’s office changed a bit, mainly due to the weakening of the functions of the front-end and the center, and the work of the editor-in-chief showed a certain type of post-