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不足三年时间就红遍大江南北的红高粱,旋即跌入亏损的低谷,但经短暂调整后,而今又东山再起,其间的成败得失耐人寻味。河南红高粱快餐连锁有限公司由原河南亚细亚大酒店总经理乔赢于1995年4月15日创建于郑州。由于经营得当,第一家店经营半年就收回了投资。一年之后,红高粱开始以手中的10万元寻求扩张。按企业发展常规,以红高梁当时的实力,其崛起尚待时日,但为了迅速提高品牌知名度,获得连锁经营的资本,“红高粱”大胆打破常规,移师北京,把竞争的矛头直指快餐业元老麦当劳,扬起民族大旗。喊出了“麦当劳开到哪里,红高粱就开在哪里”
In less than three years, Red Sorghum, popular both north and south of the Great Wall, plunged into the trough of loss. However, after a brief adjustment, it has now returned to the mountains again and again. Henan Red Sorghum Fast Food Chain Co., Ltd. from the former General Manager of Henan Asia Hotel Qiao won in April 15, 1995 was founded in Zhengzhou. Due to proper management, the first store to recover the investment six months. A year later, Red Sorghum began to seek the expansion of its hands with 100,000 yuan. According to the development of enterprises, the current strength of the red sorghum, its rise yet to be the time, but in order to rapidly enhance brand awareness, access to the chain of capital, “Red Sorghum ” boldly break the routine, moved to Beijing, the competition spearhead straight Refers to the fast-food industry yuan McDonald’s, raise national banner. Shouted out “McDonald’s opened where the red sorghum opened”