行业寒冬之下渠道变革是出路,企业在陷入两难境地下,渠道扁平化是未来发展的主旋律。这一过程是颠覆“渠道为王”的行业革命,是品牌与代理商、加盟商的首次正面冲突,这将是一个较长的变革过程。对于当前环境下企业在渠道布局中可能遇到的一些问题,本刊采访了UTA时尚管理集团总裁杨大筠和独立服装评论员马岗。他们都指出,渠道扁平化是企业未来发展的一个必然趋势,但企业在选择走这条道路时, Under the cold winter, the channel reform is the way out. When enterprises are in a dilemma, the channel flattening is the main theme of future development. This process is to subvert the “channel is king” industry revolution, is the brand and agents, franchisees the first positive conflict, it will be a long process of change. For the current business environment in the channel layout may encounter some problems, the magazine interviewed UTA Fashion Management Group President Yang Dajun and independent apparel commentator Ma Gang. They all pointed out that flattening channels is an inevitable trend for the future development of enterprises. However, when enterprises choose to follow this path,