中国广告杂志社社长兼主编张惠辛:抛出问题:近年来我们也在思考,新媒体到底应该采取什么样的方式,新媒体是否就是一种新的传播形式,是否还代表着一种新的传播机制,新媒体是否就是传统媒体的一个简单的形式的延伸。新媒体产生的价值应该是对于传统媒体的一种补充或者说一种反动,或者说一种价值观的革命,这样的新媒体也许代表着更好的未来,也就是真正让广告回归到社会,这样的广告会有效吗?我们需要这样的广告吗? Zhang Weixin, president and chief editor of China Advertising Magazine: Throwing out questions: In recent years we have also been thinking about what kind of new media should be adopted and whether new media is a new form of communication. Does it represent a new Dissemination mechanisms, whether new media is an extension of the simple form of traditional media. The value generated by new media should be a supplement to traditional media or a reactionary or a revolutionary value. Such new media may represent a better future, that is, the real return of advertising to society. Will the ads work? Do we need such ads?