论文部分内容阅读
有线电视数字化是科技发展的必然趋势、社会进步的必然要求、现代生活的必然选择、当代传媒的发展方向。随着数字化时代的到来,数字电视使电视从单一的广播式视频服务向具有交互功能的多媒体服务发展,它既能为党和国家宣传路线、方针、政策,又能为公众提供基本的资讯信息等公益服务,同时还具有通过提供专业化、个性化的服务而取得合理收益的产业经营属性与功能。
Digitalization of cable television is an inevitable trend of science and technology development, an inevitable requirement of social progress, an inevitable choice of modern life and a direction of development of contemporary media. With the advent of the digital age, digital television has enabled television to evolve from a single broadcast video service to an interactive multimedia service. It not only can promote routes, guidelines and policies for the party and the state, but also provide the public with basic information and information And other public service, but also has to provide professional and personalized service and obtain reasonable benefits of industrial management attributes and functions.