一、网商的概念、类型与基本条件 传统的网商是随着经济的全球化、管理的现代化、营销的网络化而出现的一种具有新运营形式的企业,如百货零售巨头沃尔玛、快餐大腕肯德基和麦当劳等等。网商的出现不拘泥于餐饮和百货零售业,其他如服装、家具、酒店、物流、速递等等行业也都纷纷 First, the concept of network operators, types and basic conditions Traditional network operators with the economic globalization, modern management, marketing network emerged with a new form of operation of the enterprise, such as department store giant Wal-Mart, fast food KFC and McDonald’s and so on. Network operators do not rigidly adhere to the emergence of catering and retail department stores, other industries such as clothing, furniture, hotels, logistics, courier and so on