本文阐述了传统文化在产品设计中的应用,分析了中国目前的设计现状,借鉴日本设计发展的优点,注重传统文化精神的体现,注重理论体系的建立,重视传统与现代的结合,努力发展具有独特中国魅力的产品设计。 This paper expounds the application of traditional culture in product design, analyzes the present design situation in China, draws on the advantages of Japanese design and development, pays attention to the embodiment of traditional cultural spirit, pays attention to the establishment of theoretical system, emphasizes the combination of tradition and modernity, Unique Chinese charm of product design.