目前高校自然科学学报大多数都设有栏目,但是多数学报栏目的设置未能突出自身的个性特色和优势。因此,笔者认为应该重视品牌栏目的打造,更好地反映学报的内容定位、层次水平和价值取向,扩大学报的影响,从整体上提高学报的办刊水平。打造品牌栏目,首先要准确定位,精心策划选题;其次要努力构建一个高水平的稳定的作者群;最后要做好栏目的宣传,以使栏目在读者和作者群中产生良好的社会反响,从而形成品牌效应。 At present, most of the natural science journals of colleges and universities have columns, but most of the journals have not set their own personality characteristics and advantages. Therefore, I believe that we should pay attention to the creation of brand columns to better reflect the contents of the journal’s orientation, level and value orientation, expanding the impact of the Journal, as a whole to improve the level of running journals. To create brand columns, we must first accurately locate, carefully selected topics; secondly, we must strive to build a stable high-level author group; Finally, we should do a good job of column publicity, so that the column in the readers and author groups have a good social response, Thus forming a brand effect.