本文主要研究了全业务运营支撑系统产品模型的设计和实现的过程。重点阐述了产品模型在CRM子系统数据库的实现方法。着重介绍了全业务运营支撑系统中融合套餐、预付费产品、时间量产品等具有广电特色的产品模型,实现了对广电业务模式多样化更好的支持。 This paper mainly studies the process of designing and implementing the product model of the full-service operation support system. The article mainly elaborates the realization method of product model in CRM subsystem database. The product model with radio and television features such as integrated packages, prepaid products, and time-based products in the whole business operation support system is emphatically introduced, which realizes the diversified and better support for the radio and television business models.