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Q:网易在服务电子商务行业的历程中,经历了哪些阶段?A:回顾网易进入电子商务营销的这些年,我们走过了电子商务营销的不同阶段,从2002-2007年,电子商务市场的培育期,主要客户是淘宝和易趣;2008-2011年上半年,电子商务市场的高速成长期,出现大量综合或垂直B2C,电子商务行业连续几年的高速增长,在2011年达到高峰期。在这期间,网易已经开始针对电商行业进行制定有针对性的营销策略,推出电商品牌化,营销产品化的策略。
Q: Netease in the process of service e-commerce industry, has gone through the stages? A: Review NetEase into e-commerce marketing these years, we have gone through different stages of e-commerce marketing, from 2002-2007, e-commerce market During the incubation period, the major customers were Taobao and eBay. In the first half of 2008-2011, the rapid growth of e-commerce market saw a large number of comprehensive or vertical B2C and e-commerce industries growing at a high speed for several years in a row, reaching a peak in 2011. During this period, Netease has started targeted E-commerce industry to develop marketing strategies, the introduction of e-commerce brand, marketing, product strategy.