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回归F1,与合资企业共同启动FUNTEC技术品牌宣传活动,更富野心、更具手段,更加团结,成为此次本田在华攻势的特色FUNTEC,本田在中国市场推出这由6个英文字母组成的单词,可以说令人大吃一惊。本田中国本部长仓石诚司称,这是本田所有先进技术的统称,代表了本田技术研发的基本理念,“我们将通过FUNTEC更形象地向顾客传递Honda先进技术所带来的乐趣”。表面上,这似乎可以看做是对其创始人,一手缔造了“本田帝国”的本田宗一郎所提出的企业口号“三个喜悦”的新延伸——
Returning to F1, launching FUNTEC technology brand campaign with joint ventures, more ambitious, more tactful and more united, becoming Honda’s offensive feature in China FUNTEC, Honda launched in the Chinese market this word composed of 6 English letters , Can be said to be a surprise. Honda China Secretary Kurashiki said that this is a collective term for all Honda advanced technologies and represents the basic concept of Honda’s technology research and development. “We will convey the pleasure brought by Honda’s advanced technology to customers through FUNTEC more vividly” . On the surface, this seems to be seen as a new extension of the corporate slogan “Three Delights” proposed by his one-man founder Honda “Honda Empire” to its founder -