近年来,企业聘用形象代言人之风日盛,到2002年可以说迎来了一个高峰,不论做哪一行的,但凡新推一种产品,必会随之推出形象代言人,代言人的身价也随之暴涨,百万很平常,千万不算多。 形象代言人集体走红,当然是他们为企业屡建奇功的结果。但凡事都有正反两方面,形象代言人也是一柄双刃剑,耍得好八面威风,玩儿不妙自抹脖子。明 In recent years, enterprises employing image spokesmen with flourishing, can be ushered in in 2002 usher in a peak, no matter which line to do, but where a new push a product, will be followed by the introduction of the image of the spokesperson, the spokesperson’s worth will follow Soaring, one million is very common, not too many. The collective popularity of image spokesmen, of course, is the result of repeated outstanding achievements for their business. But everything has both positive and negative aspects, the image of the spokesman is also a double-edged sword, playing well in all directions, playing a bad self wiping his neck. Bright