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都说中小企业IT市场是金矿,确实如此,但是中小企业巨大的需求,是一地捡不起的“碎金子”,要想把他们都拾起来聚成一座金山可不是件容易的事。为了这个目标,国内外IT厂商使出了全身解术,但是只能将几块“碎金子”收入囊中,传说中的金矿总是难以开采。去年7月,联想推出的完全服务于中小企业设计的扬天电脑,该产品一经推出就迅速聚拢了众多的中小企业用户,在短短9个月的时间里就实现了销售过百万台的业绩,成为这一市场的亮点。一款普通的产品为什么能够产生“磁石”般的效果呢?联想摸索出了怎样一种与中小企业合作的模式呢?
It is true that the IT market for small and medium-sized enterprises is a gold mine. However, the huge demand of small and medium-sized enterprises is a piece of “broken gold” that can not be picked up by one place. It is not an easy task to gather them all together into a golden mountain. To this end, domestic and foreign IT manufacturers resorted to the solution, but only a few pieces of “broken gold” income in the bag, the legendary gold is always difficult to mine. In July last year, Lenovo launched the Yangtian computer that fully serves the design of small and medium-sized enterprises. As soon as the product was released, it quickly gathered a large number of small and medium-sized enterprise users and achieved sales of over 1 million units in just 9 months Performance, become the highlight of this market. Why a common product can produce a “magnet” effect? Lenovo worked out how to cooperate with the SME mode?