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前瞻观点:由于中国的一般消费者在日常生活中使用彩妆的频率还比较低,我认为2007年整个彩妆市场仍将保持快速发展。在未来的细分市场之下,2007年仍会有很多专业、高档或者大众品牌进入,美宝莲纽约将和他们一起来开拓市场,把市场做大做好。2006年影响力:知名品牌的号召力、亲和的价格及便利的渠道,成就了美宝莲纽约在中国市场多年来持续快速的发展,使之成为中国彩妆市场的第一品牌。根据中国商业信息联合会和中国行业企业信息中心的最新统计,美宝莲已经连续六年稳居彩妆市场的头把交椅。
Prospective point of view: As China’s average consumer use daily makeup in the makeup is still relatively low frequency, I think in 2007 the entire make-up market will maintain rapid development. In the future market segments, in 2007 there will be a lot of professional, high-end or mass brand to enter, Maybelline New York will work with them to open up the market, the market bigger and better. 2006 influence: the appeal of well-known brands, affinity and price and convenience channels, the success of Maybelline New York in the Chinese market for many years sustained and rapid development, making it the first brand in China’s makeup market. According to the latest statistics from China Business Information Federation and China Industry Enterprise Information Center, Maybelline has been the top spot in makeup market for six consecutive years.