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据统计,目前我国16岁以下的儿童达3.8亿人,约占全国总人口的1/4,而且每年约有3000万新生儿降生。特别是我国独特的独生子女政策决定了这个特殊年龄段的消费者是当今社会最具潜力的消费群体。儿童鞋市场发展迅猛,但是国内很多童鞋无论是从款式到材料,都是参照成人鞋来做的,整个款式完全是成人鞋楦缩小或成人鞋的翻版。这些儿童旅游鞋能否有效保护处于生长发育阶段的儿童双脚,不断受到消费者的质疑。
According to statistics, at present, there are 380 million children under the age of 16 in our country, accounting for about 1/4 of the total population of the country, and about 30 million newborn babies are born each year. In particular, China’s unique one-child policy determines that consumers of this particular age group are the most potential consumers in today’s society. Children’s shoes market is developing rapidly, but many children’s shoes, both from the style to the material, are done with reference to adult shoes, the entire style is completely adult shoe last shrink or adult shoes replica. These children’s shoes can effectively protect the growth and development of children’s feet, continue to be questioned by consumers.