一个品牌向消费者承诺什么,反映出一个企业的经营理念;一个品牌的终极追求,反映出决策者超越产品的品牌规划能力,和企业经营者对企业未来的规划能力;而一个品牌的广告用语,往往反映的是品牌向消费者做出的品牌承诺。我们可以从品牌的广告用语的变化过程,看出企业的品牌规划和建设的过程和能力。 What a brand promises to consumers reflects the business philosophy of an enterprise; the ultimate pursuit of a brand reflects the ability of the decision-maker to surpass the brand planning ability of the product and the business operator's ability to plan the future of the enterprise; and the advertising language of a brand , Often reflects the brand promise to consumers. We can see the process and ability of the brand planning and construction of the enterprise from the process of the change of the advertising language of the brand.