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新产品投放市场,要想得到顾客的青睐,必须在生产工艺上保证产品基本功能的可靠性,技术参数必须符合标准,不能电褥子漏电、手压暖瓶不保温、电灯泡难见光明。消费者购买的是产品的功能。产品的功能不可靠、不稳定,即使产品的技术含量再高、参数指标再好,用户都不会满意。实践证明,新产品的设计并非来自专家的理论指导,而是源于顾客的需要。顾客的意见就是企业的设计思想。这是新产品成功的基本要求;技术高、新、尖的产品不一定功能齐全,款
When new products are put on the market, in order to get the favor of customers, we must ensure the reliability of the basic functions of the products in the production process, and the technical parameters must meet the standards. Electric leakage of electricity, non-insulation of hand-operated thermos, and difficulty in seeing bright light bulbs are not allowed. What consumers buy is the function of the product. The function of the product is not reliable and unstable. Even if the technical content of the product is higher and the parameters are better, the user will not be satisfied. Practice has proved that the design of new products does not come from the theoretical guidance of experts, but from the needs of customers. The customer’s opinion is the design idea of the company. This is the basic requirement for the success of new products; high-tech, new, and sharp products are not necessarily fully functional.