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所谓无形的竞争对手,是指企业的市场营销人员思考和看待世界的方式方法。这些无形的竞争对手是营销计划失败的最基本的原因。如果企业能仔细地分析以下10个无形的竞争对手,那么它们必定会成功。1.变化。变化已成为我们生活的一部分,在所有的行业,变化本身就已构成对企业的挑战,营销经理们应如何对待这一竞争对手呢?首先,他们必须经常反思自己的设想,经常问自己:“我是怎样看待市场的?”“怎样看待竞争的?“在什么情况下我的设想有效?”“在什么情况下我的设想不再有效?”其次,营销经理们必须时刻观察市场的变化,对之高
The so-called intangible competitors are the ways and means by which the company’s marketing staff think and see the world. These intangible competitors are the most basic reason for the failure of the marketing plan. If companies can carefully analyze the following 10 intangible competitors, then they must be successful. 1. Change. Change has become a part of our lives. In all industries, change itself constitutes a challenge to companies. How should marketing managers treat such competitors? First, they must constantly reflect on their own ideas and often ask themselves: “ How do I look at the market?” “How do you see competition?” Under what circumstances do my ideas work? “” Under what circumstances do my ideas no longer work?" Second, marketing managers must constantly observe changes in the market. High on the