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NBA篮球巨星迈克尔·乔丹的名字如雷贯耳,在最近的8年内,他率队6夺NBA总冠军,乔丹已成为“伟大”的代名词。球场上的乔丹无人能比,在商场上他也是如鱼得水,用他的名字包装起来的商品在世界的角角落落都有很好的销路。他的收入不菲,而与他合作的厂家、商家也是赚足了银两。乔丹是1984年出现在NBA赛场上的。由于他超人的天赋和无人能比的刻苦,使他迅速成为NBA巨星。美国的一些厂家、商家看到了乔丹身上潜在的商业价值,便纷纷向他“暗送秋波”,渴求与他合作。捷足先登的是财大气粗的美国著名体育用品公司——耐克公司。尝到甜头的乔丹并没有满足,他在继续与耐克公司合作的基础上,1996年10月与一家香水公司合作生产的乔丹男用香水,不到半年时间就卖出了150万瓶,令商家净赚了3500万美元,乔丹也从中大获渔利。这种香水的零售商纷纷
NBA basketball superstar Michael Jordan’s name dominating, in the last 8 years, he led the team to 6 NBA championships, Jordan has become “great” synonymous. Jordan on the court no one can compare in the mall he is like a duck, the goods packaged with his name in the corner of the world have a very good market. His income is high, and the manufacturers that cooperate with him, the merchant also pocketed silver. Jordan appeared on the NBA court in 1984. Because of his superhuman talent and no one can than hard, so he quickly became an NBA superstar. Some U.S. manufacturers and businesses saw the potential commercial value of Jordan, and they all wanted him to cooperate with him. The most prestigious is the wealthy and famous American sporting goods company - Nike. Jordan tasted the sweetness did not meet, he continued in cooperation with Nike, based in October 1996 with a perfume company in Jordan produced male perfume, less than half a year sold 1.5 million bottles, so that businesses Net earned 35 million US dollars, Jordan also won big profits. Retailers of this perfume have one after another