“两会”报道对主流媒体来说责任重大,但是长期以来,“两会”的报道形式、模式较为单一,报道内容相对统一,不能满足受众对信息的需求,因而,受众对“两会”的关注度不高。如何让百姓对“两会”报道入耳、入脑、入心,有收获感,是媒体人所追求的。不同时代有不同的传播理念和特征,在互联网时代,主流媒体必须改变以“传播者为中心”的理念,而要以“用户”思维深化“受众”意识,树立和增强“为受众创造价值”的传播理念、服务观 However, for a long time, the reporting format and mode of “two sessions” are relatively simple and the content of the report is relatively uniform, which can not meet the audience’s demand for information. Therefore, Two sessions “the degree of concern is not high. How to let the people report to the ”two sessions“ in the ear, into the brain, into the heart, a sense of achievement, is sought after by the media. Different ages have different ideas and characteristics of communication. In the age of Internet, the mainstream media must change the concept of ”communicator as the center “. Instead, we should deepen ”audience “ consciousness by ”user “ thinking and establish and strengthen ”Create value for the audience " communication concept, service concept