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国际互联网,是1960年美国国防部为了支持国防研究项目而建立的一个试验网。以因特网为基础的新媒体,即我们通常所说的手机媒体、数字媒体、网络媒体等,新媒体以其精准性、即时性、互动性等特征,对高等院校的学风建设产生了巨大的影响,同时也对传统意义上的学风建设带来了巨大的挑战。一、主流传播形态——新媒体传统媒体采取的是单向传播方式,而新媒体打破了这一传播方式,实现了双向传播。这一传播方式更加注重提高受众的主动性,正是新媒体的这一
The Internet, a trial network established by the U.S. Department of Defense in 1960 to support defense research projects. Internet-based new media, commonly referred to as mobile media, digital media, online media, etc. New media, with its characteristics of precision, immediacy and interactivity, have created a huge At the same time, it also poses a huge challenge to the traditional style of study construction. First, the mainstream form of communication - the new media Traditional media to adopt a one-way mode of transmission, and new media to break this mode of transmission, to achieve a two-way communication. This mode of transmission is more focused on improving the audience’s initiative, it is this new media