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科技期刊作为传统媒体,要想在微传播的新媒体时代保持话语权和影响力,应该将移动互联网作为谋求新竞争优势的战略方向。本文讨论科技期刊微信公众平台的功能定位和受众群体定位问题,结合微信传播形式和受众需求,归纳出适应科技期刊微信公众平台的6种选题类型——时效新闻类、知识技术类、人文类、深度类、服务类和商业类选题,并针对每种选题探讨相应的策划方法。
As a traditional media, if sci-tech periodicals want to maintain their voice and influence in the era of micro-communication of new media, they should regard mobile Internet as a strategic direction for seeking new competitive advantages. This paper discusses the functional positioning and audience positioning of WeChat public platform for sci-tech periodicals. According to the forms of communication and the needs of audiences, this paper summarizes six types of topics that are suitable for the sci-tech periodicals WeChat public platform: Aging news, knowledge technology, humanities , Depth class, service class and business class topic, and for each topic to explore the appropriate planning methods.