软件销售购买决策复杂,参与决策的人员众多,适合通过培训营销来提高潜在消费者某些知识技能,锁定市场。培训营销分为赞助式、收费认证式、会议培训和网络社区培训。有效开展培训营销必须选择合适的战略,如整合培训知识,隐形促销产品,或通过用户经验交流,进行口碑营销。此外,还需明确培训营销步骤,控制培训营销成本。 Software sales purchase decision-making complex, many people involved in decision-making, suitable for training through marketing to improve some of the potential consumer knowledge and skills, lock the market. Training Marketing is divided into sponsorship, certification fees, conference training and online community training. Effective marketing training must choose the appropriate strategy, such as the integration of training knowledge, invisible promotional products, or through the exchange of user experience, word of mouth marketing. In addition, training marketing steps need to be clearly defined to control training marketing costs.