现在要想做成通吃型品牌?没那么容易了!不过,我们还是来看看里面有什么门道吧我们经常会根据一个人抽什么牌子的烟,开什么品牌的车,用什么品牌的奢侈品,去默默判断这个人是有钱没钱,是什么社会地位……有时候品牌很容易被绑上阶层化的标签,甚至有的品牌一旦绑上以后,就很难去掉,也因此有了“大众品牌”“高端品牌”“小众品牌”之区分。做一个品牌穿透所有的人群,这是所有营销人的梦想,但是,今天要实现这个梦想,几乎不太可能。互联网时 Now it’s not easy to make a generic brand! However, we still have a look at what’s inside. We often use what brand of cigarettes a person smokes, what brands of cars they open, and what brand of luxury they use. Goods, to silently judge this person is money, no money, what is the social status ... sometimes the brand is easily tied to the label of the stratum, and even some brands once bound, it is difficult to get rid of, and therefore have “Volkswagen brand”“high-end brand” “niche brand ” distinction. Being a brand to penetrate all people is the dream of all marketers, but it is almost impossible to achieve this dream today. Internet time