体育产业化是时代发展的必然趋势。在西方发达国家,体育产业在国民生产总值中的比重,一直占重要位置。在中国,体育产业尚处于起步、探索阶段。随着北京成功获得2008年奥运会的主办权,中国这片热土愈来愈受到西方体育强国的关注和青睐。世界体育赞助巨头们的大手,正在重重地叩响中国体育产业厚重的大门。 Sports industrialization is the inevitable trend of the development of the times. In the western developed countries, the proportion of the sports industry in the gross national product has always occupied an important position. In China, the sports industry is still in its infancy and exploration stage. As Beijing successfully won the right to host the 2008 Olympic Games, this hot spot in China is increasingly receiving the attention and favor of the western sports superpower. The big hand of the world’s sports sponsors is now weighing heavily on the heavy gates of China’s sports industry.