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传统营销观念失效的关键在于对其营销主体──商品价值以及价值失效没有明确定义和剖 析，忽视了营销行为的双向性是营销学的特性。发展营销观念作为对传统营销观念的一次革命， 必将为下个世纪的市场营销业带来深刻的思想理论及策略方法的变革。
The key to the failure of the traditional marketing concept lies in the fact that there is no clear definition and analysis of the main body of marketing ─ ─ the value of goods and the failure of value, ignoring the two-way marketing behavior is the characteristics of marketing. As a revolution in the traditional marketing concept, the development of marketing concept will surely bring profound ideological theory and tactical changes to the marketing industry in the next century.