校园新媒体是最近几年一种新兴的大学校园媒体形式,主要是指基于网络的校园手机信息平台。新媒体已经广泛渗透到大学生校园生活的方方面面,为高校思想政治教育带来的新的机遇和挑战,同时在当下以新媒体为主要形式的思想政治教育中存在着一些问题。针对当前现状,本文探索了新媒体视野下大学生思想政治教育创新策略。 Campus new media is a new type of university campus media in recent years, mainly refers to the web-based campus mobile phone information platform. New media has infiltrated all aspects of university students’ life on campus, bringing about new opportunities and challenges for ideological and political education in colleges and universities. At the same time, there are some problems in current ideological and political education with new media as the main form. In view of the current situation, this article explores the innovation strategy of college students’ ideological and political education from the perspective of new media.