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文化落地是企业文化建设中最热议的课题,也是企业文化能否指导企业实践并提升企业管理水平最为关键性的环节。从企业文化内在的作用机制来看,从理念到行为之间的转换瓶颈常常阻碍文化力发挥作用,畅通从理念到行为的转换“路径”正是文化落地的核心诉求。一个有着深厚文化渊源的企业,历经三次重组,在继承与创新的过程中实现了文化再造,并推进文化深植,让企业文化建设落地有声。大庆油田的大庆炼化公司因此成为中国企业文化示范基地并非偶然, “心相通、情相融、力相合”——“三相”文化以独有的魅力放射异彩,而值得我们关注的不仅是这些理念中的亮点,还有贯通理念与行为之间的企业文化建设的路径。“六化”、“九落地”这些高度凝练的方法和目标成为具有普遍适用的一个范本,也实践了企业文化从“虚”到“实”的能动过程。大庆炼化公司的范本表明,当文化与行为最终搭建一条无障碍通道时,文化落地方能名副其实,企业文化的终极目标或将实现。
Cultural landing is the hottest issue in the construction of corporate culture, but also the most critical aspect of whether corporate culture can guide enterprises to practice and enhance the management level of enterprises. From the perspective of the internal mechanism of corporate culture, the bottleneck in the transition from idea to action often impedes the exertion of cultural power, and the smooth transition from idea to action is just the core demand of cultural landing. A company with a profound cultural origins has undergone three reorganizations to realize cultural reengineering in the process of inheritance and innovation and to promote cultural development so that the construction of corporate culture can be heard. It is no accident that Daqing Refining & Chemical Company of Daqing Oilfield has become the demonstration base of Chinese corporate culture. “” - “Three-phase ” culture radiates splendor with unique charm, and it deserves us The focus is not only on the bright spots in these concepts, but also on the path of building corporate culture across ideas and behaviors. These highly concise methods and goals have become a model that has universal application and have also embraced the process of corporate culture from “virtual ” to “real ”. The model of Daqing Refining & Chemical Company shows that when culture and behavior eventually establish a barrier-free channel, the culture can be achieved without any problems and the ultimate goal of the enterprise culture will be realized.