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数字化是社会发展的必然趋势,报纸作为一种传统的媒介,在信息传递方面具有不可替代的优势。本文试图对新世纪世界报业发展前景做出瞻望和分析,通过探讨分析报纸在进入数字化时代存在的生存危机,结合报纸与网络各自的优势,提出报纸网络终端营销模式,探讨其可行性,为报纸的发展提供一个新的思考空间。
Digitalization is an inevitable trend of social development. As a traditional medium, newspapers have irreplaceable advantages in information transmission. This paper attempts to make a prospective analysis of the development of the world newspaper industry in the new century. By analyzing and analyzing the existence crisis of newspapers in entering the digital age and combining the respective advantages of newspapers and the Internet, this paper puts forward the newspaper terminal marketing mode of newspapers and discusses its feasibility. The development of newspapers provides a new space for thinking.