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前不久,我们同中央电视台及北京几家主要新闻单位的记者来到北京通县华联时装公司,采访了“奔驰”牌衬衫找差距座谈会。在衬衫市场竞争激烈及“金利来”、“银利来”衬衫、领带大作广告的时候,座谈会上得到的信息却令人吃惊:北京西单百货商场、新新服装店、东华服装公司等大商场“奔驰”衬衫供不应求;东北地区“奔驰”衬衫脱销;各地前来提货、订货的人员络绎不绝,……一个乡镇企业为何能取得如此成就呢?
Not long ago, we visited the Hualian Fashion Company in Tong County, Beijing, with reporters from CCTV and several major news agencies in Beijing to interview the “Benz” brand shirt to find the gap. In the fierce competition in the shirt market and the advertisements of “Gold Lila” and “Silver Lila” shirts and ties, the information obtained at the symposium was surprising: Beijing Xidan Department Store, Xinxin Clothing Store, Donghua Clothing Company, etc. The “Benz” shirts in the mall are in short supply; the “Benz” shirts in the northeast are out of stock; people from all over the country are coming to pick up goods and make orders.... Why can a township enterprise achieve such success?