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金秋十月,一项由新生代市场监测机构和英国市场研究局共同运作的关于中国城市居民媒体接触习惯和产品/品牌消费习惯的单一来源年度连续调查和研究一“中国市场与媒体研究”(CMMS)在北京、上海和广州发布了她的最新版—CMMS 2001。“对市场的研究分析工作需要相当广泛并准确的产品品牌和消费者的综合资料。为此,北京电通购买了目前为止中国最大的营销与媒体研究数据分析系统CMMS。利用CMMS系统,可以掌握各品牌市场规模、购买意向、产品的消费者特性,以及品牌相关位置等信息。从而准确了解市场和各竞争品牌的情况。”记者从北京电通广告有限公司的一份公司简介上看到电通公司如是评价CMMS的功用。实际上,CMMS还可以为媒体机构所用,借助GMMS的分析结果验证媒体影响力和彰显自己的广告价值。也可以为消费
In October, a single-year annual survey and study on the media exposure habits and product / brand consumption habits of Chinese urban residents, jointly operated by the New Generation Market Monitoring Agency and the Bureau of Market Research in the United Kingdom, (CMMS) released her latest version of CMMS 2001 in Beijing, Shanghai and Guangzhou. “Therefore, Beijing Dentsu has purchased China’s largest marketing and media research data analysis system CMMS. By CMMS system, you can Grasp the market size of each brand, purchase intention, consumer product characteristics, and brand-related location and other information to accurately understand the market and the competitive brands. ”Reporters from a Beijing Telecommunication Co., Ltd. a company profile Qualcomm to evaluate the effectiveness of CMMS. In fact, CMMS can also be used by media organizations to validate the media’s influence and demonstrate its advertising value with GMMS’s analysis. Can also be consumed