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在竞争日趋激烈的买方市场环境下,浙江大中型企业的市场营销意识和观念如何?企业营销队伍的规模和素质如何?企业主要运用哪些营销手段和策略去开拓和占领市场?最近,我们对浙江省部分年销售额亿元以上的大中型工业企业的市场营销现状进行了一次问卷调查。本次调查共收回问卷195份。
In an increasingly competitive buyer's market environment, the marketing awareness and concept of large and medium-sized enterprises in Zhejiang how? The size and quality of corporate marketing team how? What companies mainly use marketing tools and strategies to open up and capture the market? Recently, we Zhejiang The provincial part of the annual sales of 100 million yuan more than large and medium-sized industrial enterprises in the marketing of a survey conducted. The survey recovered 195 questionnaires.