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由国内12个省(市)的60余家工商企业及部分学者组成的中国商业文化研究会营销文化分会于1994年12月2日～4日在北京成立。 全国政协副主席孙孚凌、国务院特区办主任、中国商业文化研究会会长胡平、北京市商贸工委书记欧阳文安、中国商业联合会会长姜习、北京市市长助理、市商委主任臧洪阁、北京市朝阳区区长索连生、中国商业文化研究会常务副会长、北京商学院名誉院长贺名崙、国内贸易部行业管理司司长杨树德、中国商报社社长穆励等中央及市、区领导出席了成立大会。
The Marketing Culture Branch of the China Society for Commercial Culture, which is composed of more than 60 industrial and commercial enterprises and some scholars in 12 provinces (cities) in China, was established in Beijing from December 2 to 4, 1994. Sun Fuling, vice chairman of the CPPCC National Committee, director of the Special Zone Office of the State Council, Hu Ping, president of the China Business Culture Research Association, Ouyang Wen’an, secretary of the Beijing Municipal Commission of Commerce and Industry, Jiang Xi, president of the China Chamber of Commerce, assistant to the mayor of Beijing, Zang Hongge, Mr. Su Lianlun, mayor of Chaoyang District, Beijing, executive vice president of China Business Culture Research Association, honorary president of Beijing Business School He Minglun, director of industry management department of domestic trade Yang Shushu, director of China Commercial Daily Muli and others City, district leaders attended the inaugural meeting.