大前年,我曾“发明”了一个新的经济学成语——“品牌战略竞天下”,前年我和孟宪忠博士又宣导“品牌经济”与“品牌经济时代”两个名词。同年,又在新华社总部的报告会上发表异见——质量不等于生命、品牌才是企业的生命。其后,新华社“半月谈”刊发了我这观念的介绍;市场报、北京科技报刊发了我这一观念的论文。去年,我出版了《品牌战略竞天下》一书。(特别英译为WAR OF BRAND——品牌战争) 之所以特别偏执地提出“质量仅仅是企业的基础和前提,但不等于生命,事实上也不是企业生命,只有品牌才是企业同步发展的,可以无限的工业资产”,是因深感国内企业“品牌经济”观念意识的淡薄,不知产品(即使是质量 The year before last year, I had “invented” a new economic idiom - “a glorified brand strategy”. Two years ago, Dr. Meng Xianzhong and I also proclaimed the words “brand economy” and “brand economy era.” In the same year, they made disagreements at the Xinhua News Agency headquarters meeting - quality is not equal to life, and brand is the life of an enterprise. Since then, the Xinhua News Agency “Half Moon Talk” has published an introduction of this concept; Market Newspaper, Beijing Science and Technology Newspaper issued a paper on this concept. Last year, I published the book “Brand Strategy Competition”. (Especially the English translation of WAR OF BRAND - brand war) is particularly paranoid made the “quality is only the foundation and premise of the enterprise, but not equal to life, in fact, is not corporate life, only the brand is the simultaneous development of enterprises, Unlimited industrial assets ”because of the weak awareness of the concept of“ brand economy ”in domestic enterprises. I do not know whether the products (even quality