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市场营销除了需要市场学、广告策划以及心理学、社会学、行为科学等方面的专门知识外,有时还需营销者具备一点洞察时势的政治敏感和对社会大众心态的反应能力,经常关注社会、研究形势。因为由于某种重大事件的影响,有时人民大众会产生一种共同的心态,此时市场营销者如能抓住机遇,审时度势,迎合大多数人的情绪,便可收到非常之效。
In addition to marketing expertise, advertising planning and expertise in psychology, sociology, and behavioral science, marketing sometimes requires marketers to have the political sensitivity and responsiveness to the mentality of the general public, often focusing on the social, Study the situation. Because of the impact of some major event, sometimes the general public will have a common mentality. Marketers will be very effective if they seize the opportunity, assess the situation and cater to the feelings of the majority.