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尽管有部分企业登堂入室,进入了哈佛殿堂。但,能够真正成为经典的中国企业,也许连寥寥无几都称不上。同时,中国企业还没有完全走出一红就死的怪圈。创造了中国经济奇迹的中国企业,为什么又是如此脆弱?原因很简单,中国企业的营销,整体上仍然是弱势营销。弱势,是中国企业营销的起点。获得生存权和实现初步发展是弱势营销必须解决的问题。
Although some companies went into the hall, entered the Harvard hall. However, Chinese enterprises that can truly become a classic may not be able to claim even a few. At the same time, Chinese enterprises have not completely out of a vicious circle of death. The reason why Chinese enterprises that have created the economic miracle in China are so fragile? The reason is very simple. The marketing of Chinese enterprises is still a weak marketing as a whole. Weaknesses, is the starting point of Chinese business marketing. The right to life and to achieve the initial development of disadvantaged marketing must be addressed.