跨国企业在进入中国之初,曾被比作笨拙的大象,人们怀疑水土不服会导致它们最终败走中国市场。然而,随着全球一体化和国际化脚步的加快,这些跨国公司的领导者无一例外地越来越看重中国市场,他们之中越来越多的人在学习和了解中国市场以及消费者;越来越多的人在学习中文;越来越多的人在中国停留的时间在延长。甚至很多公司的全球研发中心等核心机构都在向中国转移。因此,从他们的眼中你更能看到一个不一样的市场环境和经营环境。更重要的是,他们对于这种 At the beginning of entering China, multinationals were compared to clumsy elephants. People suspect acclimatization will eventually lead them to defeat the Chinese market. However, with the accelerating pace of global integration and internationalization, the leaders of these multinational corporations are increasingly valuing the Chinese market without exception, and more and more of them are learning and understanding the Chinese market and consumers. The more More and more people are learning Chinese; more and more people are staying longer in China. Even many of the company’s core R & D centers and other core agencies are moving to China. Therefore, from their eyes you can see a different market environment and business environment. More importantly, they are for this