“互联网+”时代,出版社营销成为影响出版社竞争力的关键因素。文章将定标比超法应用在出版社营销竞争实践中,以长江少儿出版社作为研究对象,通过与“标杆出版社”电子商务营销、地面营销和网络营销现状进行分析比较,提出了以服务为导向,以数据为驱动,推进媒介联动与渠道融合等出版社营销策略建议,对出版社在大数据时代寻求生存的基础之上谋求新的发展态势具有重大意义。 “Internet + ” era, publishing house marketing has become a key factor affecting the competitiveness of publishers. This article applies the scaling ratio super-method in the marketing competition practice of the publishing house, takes Yangtze River Children’s Publishing House as the research object, and through the analysis and comparison with the status quo of e-commerce marketing, ground marketing and network marketing of the “benchmark publishing house” Service-Oriented, Data-Driven, Promoting Press Relations and Channel Convergence, and other marketing strategy proposals, it is of great significance to seek a new development trend for publishers based on the survival of the big data era.