平面设计从诞生到现在一直作为设计领域中一个重要的存在不断的发展着,为人类文明的传播和继承做出了巨大的贡献。人类历史的长河永不停息的向前奔流,社会在不断进步,人类文明也因此变得更加丰富多彩,平面设计要伴随着人类的发展而发展,“延续和创新”的课题对平面设计师而言具有深远的现实意义。文章用符号学理论解读平面设计,对平面设计的延续和创新尝试着做出了新的阐释,提出了新的设计思维方法和原则。 Graphic design from birth to now has been an important presence in the design field of continuous development, for the spread of human civilization and inheritance has made tremendous contribution. The long history of human history never stops flowing forward, society is making progress, human civilization has become more colorful, graphic design to be accompanied by the development of human development, “continuation and innovation ” of the topic of graphic design In terms of teacher has far-reaching practical significance. The article interprets graphic design with semiotic theory, makes new explanations for the continuation and innovation of graphic design, and proposes new methods and principles of design thinking.