2016年10月,由宁波广电集团组织实施的大型跨媒体行动“知行合一·重走阳明路”自18日启动,跨越五省,历经11天,行程3000多公里,于10月28日圆满结束。这次大型媒体行动是宁波广电集团在新媒体环境下的一次有益尝试。在重大主题的宣传报道中,摒弃各自的藩篱,整合传统媒体与新媒体的资源,各取所长,发挥各自的优势,使这次大型媒体行动得以创新融合展现,取得了较好的宣传效 In October 2016, a large-scale cross-media operation organized by Ningbo Radio and Television Group started on the 18th and crossed the five provinces after 11 days with more than 3,000 kilometers of travel in October 28 yen is over. This large-scale media operation is a useful attempt of Ningbo SVA Group in the new media environment. In major media coverage, they discarded their own barriers and integrated the resources of traditional media and new media to make their own advantages and give play to their respective advantages so that this large-scale media operation can be innovatively integrated and demonstrated with good publicity