面对新的传播形势,中国的传统广告公司将往何处去?整个行业的转型将面临哪些机遇和挑战,新媒体、新技术将给这个行业带来什么?带着这些问题,记者多次联系上海灵诺策划传播机构总裁张家祎,听取他对这个行业的见解和看法。作为中国老一辈广告人之一,他以及由他一手创办的灵诺目前所面临的处境,他的所思所想所感,以及对这个行业的看法,都有很强的代表性。第一次跟张家祎老师联系,想请他谈谈当下的新媒体营销以及广告行业转型,他说他还在云南,在山上,等他 Facing the new situation of communication, where will the traditional advertising companies in China go? What opportunities and challenges will be faced in the transformation of the whole industry? What will new media and new technologies bring to this industry? With these questions, the reporter repeatedly Contact Shanghai Ling Nuo planning president Zhang Jiayi, to listen to his views on the industry and opinion. As one of the older Chinese advertisers, he and his current situation with Spirit, founded by him, is what he thinks and feels and views on the industry are well represented. The first contact with teacher Zhang, would like him to talk about the current new media marketing and advertising industry restructuring, he said he was still in Yunnan, in the mountains, waiting for him